ECOVEIL Grand Opening in Kuala Lumpur, Malaysia: A New Chapter for Sustainable Bamboo Fiber Living
On July 23, 2025, ECOVEIL, an emerging premium bamboo fiber lifestyle brand, celebrated its grand opening ceremony in Kuala Lumpur, Malaysia! As a key sub-brand of the G-COVE Group, ECOVEIL is dedicated to promoting a natural, healthy, and eco-friendly lifestyle by providing high-quality virgin bamboo pulp products to consumers worldwide. This grand opening marks not only a major milestone in ECOVEIL's development, but also a meaningful step toward a more sustainable global future. Moving forward, ECOVEIL will continue investing in bamboo fiber innovation while remaining committed to its core sustainability values, encouraging more people to embrace a natural and conscious way of living.
Embracing Local Culture, Building a Shared Green Vision
ECOVEIL’s journey begins in Malaysia, which also serves as a strategic launchpad for its global expansion. The grand opening ceremony incorporated traditional Malaysian customs, such as lighting firecrackers and rolling pineapples, which symbolize prosperity and added a warm local touch to this momentous occasion. Hosted by ECOVEIL, the event was attended by representatives from its parent company G-COVE Group, partner Vanov Group, and government officials from Sarawak, Malaysia, who gathered to witness this historic milestone.
In his speech, ECOVEIL’s CEO reflected on the brand’s journey since its inception and reaffirmed its long-term vision: to elevate the premium use of bamboo fiber in everyday products through natural, healthy, and eco-friendly methods—leading the way toward a more sustainable lifestyle. Shareholders and investors also delivered their remarks, envisioning a three-way collaboration to build a comprehensive industrial ecosystem — spanning sustainable bamboo resource development to innovative fiber applications. As a token of appreciation for their ongoing trust and support, ECOVEIL prepared special commemorative gifts, demonstrating the brand’s sincere commitment to co-creating a greener future with its partners.
Powering Green Innovation Through Virgin Bamboo Pulp Products
At the core of ECOVEIL’s product belief is the idea that “Unbleached is Safer”—a choice that is not only safer for the human body, but also gentler on the planet. We source premium bamboo from golden latitude regions and apply advanced techniques to retain its natural antibacterial properties. With no bleaching and no harmful additives involved, our products offer a pure, safe choice for daily living.
The result is a collection of recyclable, compostable, and biodegradable natural bamboo pulp products, including unbleached facial tissues, toilet rolls, kitchen towels, and eco-friendly bamboo fiber tableware such as plates, bowls, and cups, designed to serve every aspect of modern home living. Looking ahead, ECOVEIL will continue to delve deeper into bamboo fiber technologies, exploring new low-carbon, sustainable possibilities while staying true to its brand philosophy: “From Nature, For Nature.”
Staying True to Our Values with Steady Progress
As a pioneer in eco-conscious living, ECOVEIL also stands as a successful model of collaboration between Chinese and Malaysian enterprises and local governments. This inspiring opening ceremony marks a pivotal moment in our global sustainability journey. We extend heartfelt gratitude to all partners who have walked alongside us. As we step into this exciting new chapter, ECOVEIL stays true to its founding values—driving sustainability through innovation and collaboration, while delivering premium virgin bamboo pulp products that redefine what it means to live a natural, healthy, and eco-friendly life.
